Social web. What do you think that means?
Imagine walking down the sidewalk. You stop at the big display window for a store. You're looking at this really cool item being displayed. Near you, there are a few people there looking too. You strike up a quick conversation with the person next to you. You and she share insights and then walk on; both a little wiser and happier. The shopping experience is much more enjoyable and memorable.
This same social experience can be had on the web. See the video:
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2 comments:
Good post. Last month I wrote a blog on this very topic:
Social Window Shopping
http://connollyshaun.blogspot.com/2008/06/social-window-shopping.html
A cleaned-up version of the above as well as other Social Web use cases can be found at:
http://www.ringsidenetworks.com/socialbusiness/
Thank you. I enjoyed the links you left as well.
Social surfing as opposed to always solo surfing is the future and the new norm.
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